Marketing Of M & E

The future of Indian Media and Entertainment Industry is very promising. The industry is expected to grow at a much faster rate than the global average growth rate.

Indian media and entertainment sector to reach $25.2bn in 2022 and cross $ 100 Billion by 2030

There is tremendous growth in the Indian Media and Entertainment Industry. With the rising consumer demand and improving advertising revenues, the Indian M&E (Media & Entertainment) is on the cusp of a strong phase of growth. The Indian Industry is driven by increasing digitization and higher internet usage over the last decade. The Internet has become a major source of entertainment for a majority of people.

The Indian Advertising Industry is considered to be the second-fastest-growing advertising market in Asia, after China. At present, the advertising revenue accounts for 0.38% of India’s Gross Domestic Product (GDP).

The Indian media and entertainment (M&E) sector grew at a whopping 16.4% to ₹1.61tn ($21.5 billion) in 2021, according to a recent EY-FICCI report.

The industry is expected to grow 17% in 2022 to reach $25.2 billion and recover its 2019 pre-pandemic levels, then grow at a CAGR of 11% to reach $30.9 billion by 2024.

The Indian media and entertainment industry is one of the fastest growing media industries in the world and is projected to reach USD 100 billion by 2030 as per Ministry of Information and Broadcasting (MIB). The media and entertainment industry in India is currently valued at USD 28 billion and highlight is that the country has the talent and creative skill required in the industry.

At the India Pavilion on “Collaborating for Animation, Visual Effects, Gaming, and Comics (AVGC) content creation with India”, Speakers said, “The Indian media and entertainment industry is one of the fastest growing and the most visible in the world.”

The Indian media and entertainment industry is valued at USD 28 billion and is projected to reach USD 100 billion by 2030, growing at a cumulative growth rate of 12 per cent. India has the talent and creative skill pool required in the industry.

The Indian M&E sector is expected to grow at a CAGR of 13% and the key contributors to this growth will be digital, films and television (together adding 65% of the growth), followed by animation and VFX (14% each) and online gaming (7%).

Even as the share of traditional media stood at 68% of sector revenues, the digital media, expectedly, grew sizably to establish itself as the second-largest segment.

The growth in the digital infrastructure is also growing by leaps and bounds. India has 795m broadband connections, over 500m smartphones and 10m connected TVs, apart from170m active TV connections. 390 million Indians played online games, 150bn streams of online music were consumed, 40m Indian households paid for 80 million online video subscriptions and 400 million subscribers consumed bundled content in 2021. The number of screens is expected to reach 1bn by 2025.

India is among the largest content producers in the world and is fast becoming the content back office of the world. India produced 150,000 hours of TV content, 2,500 hours of premium OTT content and 2,000 hours of filmed content in 2021, backed by over 950 animation and VFX studios, 185,000 electronic artists and 139 universities.

India has always been a different kind of media and entertainment market, up on top with the rest on technology and ahead of the pack when it comes to digital adoption.

India has large broadcasting and distributing industry, comprising of approximately 900 satellite TV channels, 6000 multi-system operators, around 60,000 local cable operators, 7 DTH operators and a few IPTV service operators.

India has 1,14,820 registered publications (periodicals and newspapers), close to 2500 multiplexes and more than 400mn Internet users (which is the second-largest base after China) and it is expected to reach 640 million by 2019. By 2020, the media market is expected to reach $33.7bn.

The Indian Media and Entertainment Industry is estimated to reach $34.8bn by 2021. Television is expected to grow at a CAGR of 14.7% over the next five years, as both advertisement and subscription revenues are expected to exhibit a strong growth of 14.4% and 14.8% respectively. The print industry is expected to reach a growth rate of 7.3%, largely due to continued readership growth in vernacular markets. Film segment is also forecasted to grow at a CAGR of 7.7%. Digital Advertising is expected to grow at a CAGR of 32% by 2020. Animation and VFX are expected to grow at a CAGR of 20.4% over 2016-2021.

The Indian Digital Advertising Industry is expected to grow at a CAGR of 32 per cent backed by affordable data and rising smartphone penetration. India is a leading market for media, content and technology agency.